About
Whatnot is a live-stream shopping marketplace where collectors buy and sell items through real-time video auctions. Founded in 2019, the platform started with Funko Pop collectibles and expanded into trading cards, sneakers, vintage goods, and more. With over $8 billion in annual sales and a leading position in live commerce across North America and Europe, Whatnot has become the go-to destination for collector communities.
Scale: $8 billion+ annually (2025)
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