About
Will Stern is a collectibles industry specialist with experience spanning memorabilia strategy, alternative asset platforms, and blue-chip collectible acquisitions. He currently serves as Head of Memorabilia and Collectible Strategy at cllct, advising professional sports teams, leagues, brands, and private collectors on collectibles programs and monetization. Previously at Rally, he played a key role in bringing hundreds of significant assets to market across sports memorabilia, fine art, trading cards, rare books, and historical documents.
Services Offered
Work Experience
Head of Memorabilia Strategy
cllct
Advises professional sports teams, leagues, brands, and private collectors on collectibles and memorabilia strategy. Partners with senior executives to develop revenue-generating collectibles programs and fan engagement initiatives.
- Advise professional sports teams, leagues, brands, and private collectors on collectibles and memorabilia strategy
- Partner directly with senior executives to develop revenue-generating collectibles programs and fan engagement initiatives
- Identify acquisition, marketing, and monetization opportunities across sports and entertainment collectibles
- Develop operating procedures and best practices for memorabilia businesses and collections
- Build and maintain relationships across the sports, collectibles, and auction industries
Content Manager
Rally
Led content and research efforts for a leading alternative asset platform in the collectibles industry, overseeing the sourcing, evaluation, and presentation of blue-chip collectible assets.
- Played a key role in the sourcing, evaluation, research, and presentation of hundreds of blue-chip collectible assets
- Conducted extensive due diligence across sports memorabilia, trading cards, fine art, rare books, historical documents, and pop culture collectibles
- Helped bring significant assets to market including Andy Warhol works, a T206 Honus Wagner card, and a Declaration of Independence broadside
- Prepared research and supporting materials for SEC qualification and investor communications
- Built relationships with collectors, dealers, investors, and industry experts
Content Lead
Rally
Served as a senior content contributor at Rally, developing expertise in emerging and established collectible categories and becoming a recognized internal authority on sports memorabilia and pop culture artifacts.
- Developed expertise in emerging and established collectible categories
- Became a recognized internal authority on sports memorabilia and pop culture artifacts
- Built market intelligence through relationships with collectors, dealers, and investors
Skills
Education
University of Wisconsin–Madison
B.A., Journalism, Strategic Communications & Entrepreneurship
Reviews
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